The past strategic planning of the university often emphasized on the pursuit of material index and neglected thinking about the spirit culture of the university, causing a tendency of emphasizing the “hard part” rather than the “soft part” in the planning and the actualization.
It is of great significance to emphasize the culture construction of the university, especially the spirit culture construction as the core and the soul of the university culture, which will promote the development of the university itself, the harmonious development of the economic society and the all-round development of human being. So the university culture construction should be a key part of the strategic planning of the university.
Keywords: the strategic planning of the university, the idea of the university, innovative culture, cultural consciousness
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